Forget Differentiation. Why Not Solve A New, Big Problem.

During the 2013 bizbarcelona conference for entrepreneurs, Salim Ismail of Singularity University posed the question: What are you doing to improve the lives of one billion people in the next ten years? Wow.  Big challenge. We are lucky to live in an era where doing so is more possible for the individual and the small team than ever has been […]

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Use Trends To Create Game Changing Ideas

In his famed commencement speech to Stanford graduates in 2005, Steve Jobs used the term “connecting the dots” to describe how three things – dropping out of college, experiences with austerity and a hobby in calligraphy – all collided to form an appreciation for typography, which years later lead to the eventual success of Mac […]

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Trends Are Tools To DO Something With (Not Just Insights To Think About)

As exciting as trends reports are to flip through the pages of, please take to heart that trends are not just something to THINK about, trends are fuel and fodder to DO something with. In my classes at IED (Barcelona), for example, I lead student workshops that integrate business and design trends into business model design, […]

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How Trends Can Save You From Multi-Million Dollar Mistakes

Let me start by telling you a true story. When in 2001, Best Buy, the then largest U.S. retailer of consumer electronics, wished to expand their influence amongst media hungry youth aged 15-25, its directors boldly laid out more than half a million dollars (USD $685 million) to purchase Musicland, a collection of 1,300 brick-and-mortar […]

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How Can Trends Help Me Innovate?

As entrepreneurs and designers, we are building our livelihoods, products and services in a world that is increasingly impossible to keep track of. Technology… Society… Consumer behavior… Ecological change… The road ahead of us looks vastly different than anything we’ve experienced before.  No matter what our craft or area of business may be, our knowledge about […]

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What Is Trends Investigation?

When someone asks me what I do for a living and I’m feeling kinda ballsy, I open my eyes up real wide and say in a spooky tone, “I investigate the future… !!!” As much as this actually explains what I do, I know my rascally reply raises more questions than answers them.  Sorry!  I […]

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Hello world!

I search the world for emerging innovation, offering trends-based insight that develops fresh ideas for our wildly changing times. I’ve honed my trends chops investigating horizon opportunities for some of the world’s leading brands – Samsung, American Express, Target, Jamesons and more – but starting today, I am repositioning myself to serve YOU - the creative […]

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